| How to Make Your Brand Great – IP & Branding |
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Thursday, 11 March 2010, 7:30am - 10:30am
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 How to Make Your Brand Great – IP & Branding More information and bookings
Uncover the secrets of creating and protecting a leading brand.
Why are some brands more successful than others? Why do consumers choose one brand over another? How do the best brands protect their interests in the modern market place?
Join IP Australia and a keynote speaker for breakfast and learn about two vital issues for business — branding and intellectual property.
During this event, delegates will discover how to:
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harness the benefits of the trade mark system in creating or evolving a distinctive brand personality;
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use domain names as a way of enhancing a brand;
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apply real-life strategies to help expand a brand into overseas markets;
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identify key ownership considerations; and
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implement strategies to deal with direct competitors and maintain brand integrity.
Event Includes: Breakfast with Keynote Speaker Shane Radbone
Attendees will also receive access to a free consultation with an intellectual property professional upon request.
Cost: $45
Book now |
Location : Intercontinental Hotel, North Terrace, Adelaide
Contact : http://www.ipaustralia.gov.au/smartstart/brands_event.htm |
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